Florian Gampert
Hi there!
I turn design system chaos into ~99% design–code parity by architecting token-driven systems that scale reliably to 100M+ users across brands, markets, and platforms, accelerating delivery, reducing inconsistencies, and enabling teams to build with confidence.
Senior Design Systems Lead with 10+ years of experience building token-driven systems for enterprise e-commerce, media, and internal tools, working at the intersection of design, product, and engineering.
Key Achievements
Took BSH from ~10% → ~99% component parity across 14 brands, 30 markets, and 100M+ users.
Reduced design-to-dev cycle time by ~30% and handoff errors by ~95% via Figma → CI/CD pipelines.
Enabled 100+ designers and engineers to work from a single source of truth.
Delivered rebrand-proof, award-winning systems for large-scale e-commerce and entertainment platforms.
Core Competencies
Design Systems & Architecture
Cascading 8-layer token system (core → brand → mode → theme → density → platform → component → semantic) – optimised for multi-brand / multi-platform reuse, rebrands, and dynamic scaling.
Token naming & taxonomy – pragmatic, code-aligned naming for tokens, Figma variables, and platform libraries, designed for maintainability and scale.
Pipelines – Figma → JSON/YAML → CI validation, regression checks, and design–code parity
Component architecture – slot- and API-first component structures with mathematical relationships for responsive, dynamically scaling layouts and practical component architecture.
Tokens Studio – early adopter and power user with 30+ improvement requests; among the first enterprise-scale rollouts using Tokens Studio as the backbone of multi-brand systems.
Design Operations & Governance
Design Leadership & Experience Design
Tools & Stack
Design Systems & Documentation
Collaboration & Delivery
Front-end & Platforms
Familiarity with React/React Native and component-driven architectures, and hands-on experience collaborating on design systems across Angular, React, React Native, iOS, and Android.
AI- Augmented
Engagement Tiers
Audit & Strategy – System health, token gaps, roadmap
Retainer Consulting – Ongoing sync, governance, spikes
Build & Embed – Full architecture, rollout, and handoff
Selected Engagements
BSH Home Appliances Group – Lead Design System Consultant
2021 – Present · Remote · Fractional
Built and evolved a multi-brand e-commerce design system used by 12+ brands in 30+ countries and 100M+ annual.
Established a unified token base and 160+ token-driven components with ~99% design–code parity.
Partnered with distributed design and engineering teams to embed the system into day-to-day delivery.
Set up feedback cycles, documentation, and contribution so the system can grow with new products and markets.
MUUVR – Design System Lead
November 2024 – October 2025 · Remote · Freelance
Built a token-driven design system for a fast-scaling sports & rewards startup, React Native (iOS/Android) and Web.
Led an intensive initial 3-month build phase, followed by ongoing support during rollout.
Defined tokens and core components, aligning designers and engineers around a shared, system-first way of working.
Supported 3rd-party sponsor integrations with reusable patterns for branded content
Introduced lightweight Design Ops rituals to keep the system evolving without slowing delivery.
GEMA – Design System Lead
2024 – 2025 · Remote · Fractional
Defined a token-driven design system for complex back-office tools in a microservices landscape.
Worked across SaaS and whitelabel contexts, ensuring patterns and tokens scale across products and tenants.
Aligned multiple product teams on shared patterns and components, significantly reducing duplicated UX work.
Introduced Design Ops practices (reviews, documentation, contribution flow) tailored to internal tools and B2B.
Seven.One Entertainment Group – Design System Lead
2020–2023 · Munich / Remote · Freelance
Led the design system for a portfolio of 10+ entertainment brands across 7 platforms, including web, apps, and TV.
Established a token and component architecture that supported campaign-heavy, fast-changing content without sacrificing consistency.
Partnered with product, editorial, and engineering teams to align on shared patterns for broadcast, streaming, and second-screen experiences.
Designed the Seven.One Interaction Ecosystem, enabling interactive, multi-screen experiences on top of TV content.
Previous Employment & Projects
MediaMarktSaturn – Design System Lead
January 2019 – March 2020 · Munich
Led the creation and coordination of design systems for MediaMarkt and Saturn e-commerce – supporting one of Europe’s largest consumer electronics retailers.
Established an online platform for design guidelines and governance to support internal product teams across markets.
Analysed key e-commerce journeys and ran user tests to refine homepage, product, checkout, and loyalty flows.
Developed reusable experience templates for core journeys to speed up delivery and improve consistency.
SinnerSchrader – Digital Product Designer
February 2017 – January 2019 · Munich
Designed campaign landing pages and promotional flows focused on engagement and conversion.
Established the initial Telefónica O2 web design system – one of the first large-scale web design systems in the German market.
Planned and ran user tests, feeding insights back into interaction and visual design decisions.
Collaborated in a cross-functional team with close alignment between design, product, and engineering.
AVANTGARDE Group – Junior Art Director Digital
June 2015 – December 2016 · Munich
Designed digital experiences for brands including Porsche, Mercedes-Benz, Google, and Philipp Morris.
Contributed to the concept and execution of a Porsche app in Dubai, enhancing the premium showroom experience.
Supported campaign teams with interaction concepts, UI design, and event-focused digital touchpoints.
FinalArts Web & Multimediadesign – Founder
2009 – 2017 · Started age 15
Ran a small studio for end-to-end websites for small businesses – from concept and visual design to build and launch.
Built a 2010 PHP theme customiser so clients could adjust templates via brand inputs (early design system prototype).
Delivered 20+ client sites, gaining broad experience across design and front-end.
Brands I’ve worked with
Awards & Recognition
Education
Akademie U5, Munich
2011–2015
Diploma in Communication Design, magna cum laude
Thesis: Developed a pulse-based rating system for movies to minimize bias
Languages
Endorsements
“...what truly sets Florian apart is his ability to bridge the gap between design and development seamlessly. Florian ensured that the design system not only met the aesthetic requirements but also aligned seamlessly with the technical aspects.”
— Benedikt Sperl, exProject Lead @ Bosch Siemens Home Appliances
“Was mich an Florian von Tag 1 absolut begeistert hat: Er arbeitet nicht wie der typische Freelancer, sondern bringt sich mit ganzem Einsatz in die Teams ein und trägt so zur Umsetzung unserer Experience-Strategie bei…”
— Björn Vogler, exVP Experience Design, Seven.One Entertainment Group
“...Florian is also an excellent communicator and collaborator. He has a talent for leading workshops and training sessions, and he consistently demonstrates a genuine interest in the growth and development of his team members…”
— Pavlo Voznenko, exCTO, Seven.One Entertainment Group
“...he implemented a comprehensive design system for our frontend elements, which was a major step for us.
The collaboration with our engineers was outstanding, it was always easy and quick to work with him.
If you need someone with designer eyes, good spirit and professionality – hire him :).”
— Christian Meier, VP Technology, MediaMarktSaturn
“...his skills helped us to implement a comprehensive design system for our platforms. Furthermore, he optimised the UX of our products and drove the conversion by user-centric design. Florian takes pride in his work and has the desire to produce a level of excellence.”
— Dr. Paul Hettl, Managing Director, MediaMarktSaturn
“Florian is one of these young guys who always works in full speed mode with astonishing results. He has the sharp eye for UI and very good understanding of UX. It is a pleasure to work with him every time!”
– Georg Weidner, CEO, HealVersity
“Florian is always 120% engaged in what he is doing. He is not only a great UI/UX designer but he understands the business, the brand and possible pain points to find creative solutions that benefit the user in the best way. It was always fun working together and I would always welcome him on my team again.”