Assisting
brands
to establish
their
Design
System.




Hey I'm Florian!
A passionate designer,
who loves structure.
I'm devoted to great design within greater systems.
I'm devoted to great design within greater systems.
Using my passion for design systems and methodologies, I help teams to create an engaging and enjoyable digital experience throughout every interaction.
Using my passion for design systems and methodologies, I help teams to create an engaging and enjoyable digital experience throughout every interaction.
Using my passion for design systems and methodologies,
I help teams to create an engaging and enjoyable digital experience throughout every interaction.
My Story //
As a freelance
specialist
I bridge the gap
between
design and code.
As your strategic ally, I offer complete support for your design system requirements.
I take an active leadership role and work diligently to ensure the delivery of optimal results, covering all aspects of your project's design system needs.
As your strategic ally, I offer complete support for your design system requirements.
I take an active leadership role and work diligently to ensure the delivery of optimal results, covering all aspects of your project's design system needs.
10+
10+
Years of
experience
My design adventure started over 14 years ago as a traditional UI/UX designer, which gradually evolved into a passion. This journey led me to realize the importance of systematizing design efforts, inspiring my pivot to digital design systems around 6 years ago. Since this transition, I've been trailblazing innovative strategies, remaining at the cutting edge of design systems evolution.
My design adventure started over 14 years ago as a traditional UI/UX designer, which gradually evolved into a passion.
This journey led me to realize the importance of systematizing design efforts, inspiring my pivot to digital design systems around 6 years ago.
Since this transition, I've been trailblazing innovative strategies, remaining at the cutting edge of design systems evolution.
My design adventure started over 14 years ago as a traditional UI/UX designer, which gradually evolved into a passion.
This journey led me to realize the importance of systematizing design efforts, inspiring my pivot to digital design systems around 6 years ago. Since this transition, I've been trailblazing innovative strategies, remaining at the cutting edge of design systems evolution.
My design adventure started over 14 years ago as a traditional UI/UX designer, which gradually evolved into a passion. This journey led me to realize the importance of systematizing design efforts, inspiring my pivot to digital design systems around 6 years ago.
Since this transition, I've been trailblazing innovative strategies, remaining at the cutting edge of design systems evolution.
Our Journey //
I can assist
in these
impact areas…
Auditing
Audit
Having gained experience in various design system setups and teams, along with learning from past failures, I can assist you in achieving success with yours.
Having gained experience in various design system setups and teams, along with learning from past failures, I can assist you in achieving success with yours.
Level 01
Interviews with your teammembers
Find out current strengths and weaknesses
Status report and actionable insights
Find out what your top improvements are
Insights-based Workshop
Let's get together for a day and level up
Interviews with your teammembers
Find out current strengths and weaknesses
Status report and actionable insights
Find out what your top improvements are
Insights-based Workshop
Let's get together for a day and level up
Establishing
Establish
As a specialist in building design systems for large brands, I can assist you in setting up your design system ecosystem, ensuring an efficient workflow for your organisation.
As a specialist in building design systems for large brands, I can assist you in setting up your design system ecosystem, ensuring an efficient workflow for your organisation.
Level 02
Token and Component Structure
Setting up a strong foundation
Design / Dev Processes
Finding the best workflow for your unit
Guidelines and Documentation
Finding the best strategy for your documentation
Token and Component Structure
Setting up a strong foundation
Design / Dev Processes
Finding the best workflow for your unit
Guidelines and Documentation
Finding the best strategy for your documentation
Supporting
Support
Having gained experience in various design system setups and teams, along with learning from past failures, I can assist you in achieving success with yours.
Having gained experience in various design system setups and teams, along with learning from past failures, I can assist you in achieving success with yours.
Level 03
Reviewing and knowledge-sharing
Find out current strengths and weaknesses
Optimizing processes
Ongoing monitoring and enhancement
Sparring partner for complex problems
Finding the solution when it gets complicated
Reviewing and knowledge-sharing
Find out current strengths and weaknesses
Optimizing processes
Ongoing monitoring and enhancement
Sparring partner for complex problems
Finding the solution when it gets complicated
My Work //
I strive for impactful work, embracing big obstacles.
With defined systems, great design, and optimism, we can achieve it all.
I strive for impactful work, embracing big obstacles. With defined systems, great design, and optimism, we can achieve it all.
Selected
Work
Design System
BSH Home Appliances Group
2021 – 2025 //
Scaled across 12 brands and 30 countries, the design system sees millions of visitors each year.
What did I do?
Initial Setup
Initial Setup
Initial Setup
Processes
Processes
Processes
Token Strategy
Token Strategy
Token Strategy
Component Structure
Component Structure
Component Structure
12 Brands
12 Brands
12 Brands
30+ Countries
30+ Countries
30+ Countries
10+ Teams
10+ Teams
10+ Teams
Documentation
Documentation
Documentation
Lead-Position
Lead-Position
Lead-Position




E-Commerce Experience
BSH Home Appliances Group
2021 – 2025 //
Revamped and optimized the BSH online shopping experience for home appliances.
Multi-brand & platform design system to connect a multitude of entertainment experiences.
What did I do?
Relaunch
Relaunch
Relaunch
UI-Design
UI-Design
UI-Design
Design Ops
Design Ops
Design Ops
Interaction Ecosystem
Seven.One Entertainment Group
2022 – 2023 //
The modular Seven.One Interaction Ecosystem converts TV content into immersive experiences for viewers.
What did I do?
Initial Setup
Initial Setup
Initial Setup
Modular Interactions
Modular Interactions
Modular Interactions
2 Awards
2 Awards
2 Awards
Conversational Backend
Conversational Backend
Conversational Backend
UI Design
UI Design
UI Design
Appdesign
Appdesign
Appdesign




Design System
Seven.One Entertainment Group
2020 — 2023 //
Multi-brand & platform design system to connect
a multitude of entertainment experiences. Spanning 9 Brands, 7 Platforms and delivering over 100k pages and experiences
Multi-brand & platform design system to connect a multitude of entertainment experiences.
Multi-brand & platform design system to connect a multitude of entertainment experiences.
What did I do?
Initial Setup
Initial Setup
Initial Setup
Initial Setup
Processes
Processes
Processes
Processes
Token Strategy
Token Strategy
Token Strategy
Token Strategy
Component Structure
Component Structure
Component Structure
Component Structure
Experience Design
Experience Design
Experience Design
Experience Design
Lead-Position
Lead-Position
Lead-Position
Lead-Position




Design System
MediaMarktSaturn
2019 – 2020 //
Designing the initial MediaMarktSaturn Design System, harmonizing MediaMarkt and Saturn for a unified customer experience.
What did I do?
Initial Setup
Initial Setup
Initial Setup
Processes
Processes
Processes
Token Strategy
Token Strategy
Token Strategy
Component Structure
Component Structure
Component Structure
Experience Design
Experience Design
Experience Design
2 Brands
2 Brands
2 Brands
4 Platforms
4 Platforms
4 Platforms
Lead-Position
Lead-Position
Lead-Position
E-Commerce Experience
Telefónica
2019 //
Revamped the entire O2 online store with a primary focus on mobile-first experience.
Multi-brand & platform design system to connect a multitude of entertainment experiences.
What did I do?
UI Design
UI Design
UI Design
Component Library
Component Library
Component Library




Awards //
Always
Always
giving my
giving my
all.
all.
I firmly believe that design is the primary driving force behind digital transformation.
I firmly believe that design is the primary driving force behind digital transformation
I firmly believe that design is the primary driving force behind digital transformation
I look for ventures where I can see a clear opportunity for us to make a significant difference together. By doing so, I ensure that I can fully dedicate myself, pouring in not just 100%, but 110% effort to effectuate positive change. In this way, every project I undertake benefits from my full engagement, passion, and commitment.
I am selective about the projects I take on, choosing only those that truly resonate with me. I seek out projects where I firmly believe in the potential to make a meaningful impact together.
This way, I can wholeheartedly dedicate myself, giving my utmost effort—110%—to bring about positive change.
Insights //
Insights and
Exploration
The landscape of digital design systems is in constant flux, with new processes, tools, and standards emerging regularly. To fuel progress in this dynamic field, I'm committed to sharing my insights and experience as widely as possible. By doing so, I aim to contribute to the collective knowledge and advancement of our industry.
The landscape of digital design systems is in constant flux, with new processes, tools, and standards emerging regularly. To fuel progress in this dynamic field, I'm committed to sharing my insights and experience as widely as possible.
By doing so, I aim to contribute to the collective knowledge and advancement of our industry.

How different Teams approach the Meaning of Design Systems
11 min
Design Systems, Components

How different Teams approach the Meaning of Design Systems
11 min
Design Systems, Components
Questions / Answers //
Topics people
ask me.
Let's get in touch to discuss how we can best work together on your project.
Let's get in touch to discuss how we can best
work together on your project.
01
What's the best way to get started?
02
What's a typical project timeline?
03
How do you determine your rates?
04
Do you collaborate with startups?
05
What industries do you work for?
06
Can you provide your own team?
01
What's the best way to get started?
02
What's a typical project timeline?
03
How do you determine your rates?
04
Do you collaborate with startups?
05
What industries do you work for?
06
Can you provide your own team?
01
What's the best way to get started?
02
What's a typical project timeline?
03
How do you determine your rates?
04
Do you collaborate with startups?
05
What industries do you work for?
06
Can you provide your own team?
01
What's the best way to get started?
02
What's a typical project timeline?
03
How do you determine your rates?
04
Do you collaborate with startups?
05
What industries do you work for?
06
Can you provide your own team?
Let's make
something
great
Together.
Have a project or want to talk?
or chat on
forged IN 🔥 by Florian Gampert
Last update July 2023
forged IN 🔥 by Florian Gampert
Last update July 2023
forged IN 🔥 by Florian Gampert
Last update July 2023
forged IN 🔥 by Florian Gampert
Last update July 2023