Assisting

brands

to establish

their

Design

System.

Hey I'm Florian!
A passionate designer,
who loves structure.

My Story //

I design the infrastructure that powers ambitious products, building AI-ready frameworks that reduce friction, unify teams, and accelerate delivery from concept to scale.

My design journey began over 15 years ago as a UI/UX designer, evolving into a deep focus on systematizing design. Six years ago, I pivoted to digital design systems, creating scalable frameworks that unify teams, accelerate delivery, and keep products at the forefront of innovation.

My Work //

I partner with

passionate

brands that

want to drive

change through design.

Big challenges drive my work. With defined systems, great design, and optimism, teams can achieve anything.

I strive for impactful work, embracing big obstacles. With defined systems, great design, and optimism, we can achieve it all.

Selected

Work

Design System

BSH Home Appliances Group

2021 – 2025 //

Scaled across 12 brands and 30 countries, the design system sees millions of visitors each year.

What did I do?

Initial Setup

Initial Setup

Initial Setup

Processes

Processes

Processes

Token Strategy

Token Strategy

Token Strategy

Component Structure

Component Structure

Component Structure

12 Brands

12 Brands

12 Brands

30+ Countries

30+ Countries

30+ Countries

10+ Teams

10+ Teams

10+ Teams

Documentation

Documentation

Documentation

Lead-Position

Lead-Position

Lead-Position

E-Commerce Experience

BSH Home Appliances Group

2021 – 2025 //

Revamped and optimized the BSH online shopping experience for home appliances.

Multi-brand & platform design system to connect a multitude of entertainment experiences.

What did I do?

Relaunch

Relaunch

Relaunch

UI-Design

UI-Design

UI-Design

Design Ops

Design Ops

Design Ops

Interaction Ecosystem

Seven.One Entertainment Group

2022 – 2023 //

The modular Seven.One Interaction Ecosystem converts TV content into immersive experiences for viewers.

What did I do?

Initial Setup

Initial Setup

Initial Setup

Modular Interactions

Modular Interactions

Modular Interactions

2 Awards

2 Awards

2 Awards

Conversational Backend

Conversational Backend

Conversational Backend

UI Design

UI Design

UI Design

Appdesign

Appdesign

Appdesign

Design System

Seven.One Entertainment Group

2020 — 2023 //

Multi-brand & platform design system to connect
a multitude of entertainment experiences. Spanning 9 Brands, 7 Platforms and delivering over 100k pages and experiences

Multi-brand & platform design system to connect a multitude of entertainment experiences.

Multi-brand & platform design system to connect a multitude of entertainment experiences.

What did I do?

Initial Setup

Initial Setup

Initial Setup

Initial Setup

Processes

Processes

Processes

Processes

Token Strategy

Token Strategy

Token Strategy

Token Strategy

Component Structure

Component Structure

Component Structure

Component Structure

Experience Design

Experience Design

Experience Design

Experience Design

Lead-Position

Lead-Position

Lead-Position

Lead-Position

Design System

MediaMarktSaturn

2019 – 2020 //

Designing the initial MediaMarktSaturn Design System, harmonizing MediaMarkt and Saturn for a unified customer experience.

What did I do?

Initial Setup

Initial Setup

Initial Setup

Processes

Processes

Processes

Token Strategy

Token Strategy

Token Strategy

Component Structure

Component Structure

Component Structure

Experience Design

Experience Design

Experience Design

2 Brands

2 Brands

2 Brands

4 Platforms

4 Platforms

4 Platforms

Lead-Position

Lead-Position

Lead-Position

E-Commerce Experience

Telefónica

2019 //

Revamped the entire O2 online store with a primary focus on mobile-first experience.

Multi-brand & platform design system to connect a multitude of entertainment experiences.

What did I do?

UI Design

UI Design

UI Design

Component Library

Component Library

Component Library

Awards //

Always

Always

giving my

giving my

all.

all.

I firmly believe that design is the primary driving force behind digital transformation.

I firmly believe that design is the primary driving force behind digital transformation

I firmly believe that design is the primary driving force behind digital transformation

I pursue opportunities where my work can create real impact, bringing full focus, passion, and relentless drive to every project.

I am selective about the projects I take on, choosing only those that truly resonate with me. I seek out projects where I firmly believe in the potential to make a meaningful impact together.

This way, I can wholeheartedly dedicate myself, giving my utmost effort—110%—to bring about positive change.

Our Journey //

I can assist

in these

impact areas…

Auditing

Audit

I assess existing design systems and workflows, uncovering gaps, inefficiencies, and opportunities to create a stronger, scalable foundation.

I assess existing design systems and workflows, uncovering gaps, inefficiencies, and opportunities to create a stronger, scalable foundation.

Level 01

Interviews with your teammembers

Find out current strengths and weaknesses

Status report and actionable insights

Find out what your top improvements are

Insights-based Workshop

Let's get together for a day and level up

Interviews with your teammembers

Find out current strengths and weaknesses

Status report and actionable insights

Find out what your top improvements are

Insights-based Workshop

Let's get together for a day and level up

Establishing

Establish

I design and implement robust, AI-ready design system ecosystems that unify teams, streamline processes, and accelerate delivery.

I design and implement robust, AI-ready design system ecosystems that unify teams, streamline processes, and accelerate delivery.

Level 02

Token and Component Structure

Setting up a strong foundation

Design / Dev Processes

Finding the best workflow for your unit

Guidelines and Documentation

Finding the best strategy for your documentation

Token and Component Structure

Setting up a strong foundation

Design / Dev Processes

Finding the best workflow for your unit

Guidelines and Documentation

Finding the best strategy for your documentation

Supporting

Support

I provide ongoing guidance and operational support, ensuring your design system evolves with the team, stays aligned, and delivers consistent results.

I provide ongoing guidance and operational support, ensuring your design system evolves with the team, stays aligned, and delivers consistent results.

Level 03

Reviewing and knowledge-sharing

Find out current strengths and weaknesses

Optimizing processes

Ongoing monitoring and enhancement

Sparring partner for complex problems

Finding the solution when it gets complicated

Reviewing and knowledge-sharing

Find out current strengths and weaknesses

Optimizing processes

Ongoing monitoring and enhancement

Sparring partner for complex problems

Finding the solution when it gets complicated

Insights //

Insights and

Exploration

The field of digital design systems is constantly evolving, with new tools, processes, and standards emerging all the time. I share my insights and experience to help teams and the broader design community stay ahead, accelerate learning, and push the industry forward.

The landscape of digital design systems is in constant flux, with new processes, tools, and standards emerging regularly. To fuel progress in this dynamic field, I'm committed to sharing my insights and experience as widely as possible.


By doing so, I aim to contribute to the collective knowledge and advancement of our industry.

How different Teams approach the Meaning of Design Systems

11 min

Design Systems, Components

How different Teams approach the Meaning of Design Systems

11 min

Design Systems, Components

Questions / Answers //

Topics people

ask me.

Let's get in touch to discuss how we can best work together on your project.

Let's get in touch to discuss how we can best
work together on your project.

01

What's the best way to get started?

02

What's a typical project timeline?

03

How do you determine your rates?

04

Do you collaborate with startups?

05

What industries do you work for?

06

Can you provide your own team?

01

What's the best way to get started?

02

What's a typical project timeline?

03

How do you determine your rates?

04

Do you collaborate with startups?

05

What industries do you work for?

06

Can you provide your own team?

01

What's the best way to get started?

02

What's a typical project timeline?

03

How do you determine your rates?

04

Do you collaborate with startups?

05

What industries do you work for?

06

Can you provide your own team?

01

What's the best way to get started?

02

What's a typical project timeline?

03

How do you determine your rates?

04

Do you collaborate with startups?

05

What industries do you work for?

06

Can you provide your own team?

Let's make

something

great.

Together.

forged IN 🔥 by Florian Gampert
Last update July 2023

forged IN 🔥 by Florian Gampert
Last update July 2023

forged IN 🔥 by Florian Gampert
Last update July 2023

forged IN 🔥 by Florian Gampert
Last update July 2023